Southern Merchandising Group - Family Owned and Operated Since 2003

Our Story

Once upon a time a boy met a girl - little did they know so many years ago when planning their own wedding - how much the wedding business would become a part of their lives. In 2003 Paul & Brandi Goodchild branched out from Paul's family business to create their own line of wedding cake stands with one goal in mind. Create something unique and affordable for the current trend in wedding style (hence the name WeddingFads) for today's bride's and make it of superior quality to the current imported cake stands for cake decorators to display the largest cake designs without the fear of tipping pedestals and collapsing cake stand legs. After 10 years we feel we have accomplished that goal and continue to create new styles for today's trends and the needs of cake artistry. Over the years we have grown and shared many wonderful experiences within the wedding and special event industry, traveled to new and exciting places and added to our family with the addition of our two beautiful daughters - who not only keep us on our toes but inspire us each and every day. We thank God for our successes and for all of those individuals - family, friends, colleagues and customers that make the successes that much sweeter. We give a very special thank you to all of you who allow us to be part of your special event or your business each year. It is truly an honor to have one of our stands be a part of your special day!

We Wish You Well,

Paul, Brandi, Meggie & Katie

Style & Quality

The single most important concept at Southern Merchandising is to create cake stands & cake decorating supplies that is of the best quality you will find and the style you are looking for to create your own individual event. 

This Cake Stand was absolutely beautiful!~ I took it to a huge/Major cake shop in the area that was doing my gorgeous cake so they could deliver to the reception together with my cake. When I took it out at this Huge bakery, it was like time was still for a moment!!!! Everyone in that place just stopped and admired how " beautiful " it was. Other brides there asked if I could rent it to them because they just fell in love. Thank u so much it looked beautiful on my cake table:)                 - Patricia A

100% Made in the USA


What really sets us apart is the fact that all of our cake stands are manufactured right here in the USA. In the last decade we have all seen a drastic decrease in American made products - and we know how hard it is to compete with foreign made and cheaper products. However, we can guarantee the quality and craftsmanship of each of our cake stand designs to ensure that each customer receives a superior quality product that you never need to worry about buckling or cracking under the weight of any cake design you wish to display. Make American Great Again by purchasing locally manufactured products whenever possible. Together we can all put America back to work! Thank you all for your support of American jobs when you purchase from Southern Merchandising Group.


This cake stand in itself is a work of art and will beautifully complement any wedding cake! It is modern, elegant and a nice change from the ornate and silver cake stands you often see at weddings. The color is perfect, the rhinestone band glistens, and the stand is well constructed and sturdy. There is absolutely NO chance of this stand buckling under the weight of any size cake!

WeddingFads was a pleasure to work with and always answered my questions and concerns promptly and professionally. If you are a bride that is hesitant to spend this much on a cake stand (like I was), you can rest assured that you will not regret this purchase!

I highly recommend WeddingFads and I would buy from them again without any hesitation.